POPEYE Magazine April 2025

The real charm of fashion lies in the accumulation of small details.

For example, how much of a shirt peeks out from under a sweater, the amount of a white tee showing at the neckline of a sweatshirt, the way pants break at the hem, or the texture and color coordination between shorts and socks…
That attention to personal preferences — and the satisfaction when it all comes together perfectly — is something special.
The difference between someone who’s stylish and someone who isn’t often shows up in these tiny details.

And the keyword for this spring's fashion feature is “PLAYFUL.”
Take a step or two beyond your usual style and embrace things you’ve always felt were out of reach: bright colors, bold patterns, unique silhouettes, unexpected fabric pairings, and fun proportions.
It feels surprisingly good to break out of your usual look and meet a new version of yourself

Contents

■ PLAYFUL FASHION

It’s not about buying flashy clothes — what you really need is a fresh perspective and a few styling ideas.

■ Spring Clothing Catalog 2025

Faded denim, vivid colors… A shopping list to welcome the lively season ahead.

■ PLAYFUL KEYWORDS 13

Layering patterns, customizing — 13 keywords to enjoy fashion with a fully playful mindset.

■ FEELIN’ A GOOD BALANCE

How to play with essential wardrobe staples. Update your style with size balance and thoughtful little tweaks.

■ Ask the Experts: The Fine Rules of Styling

Keiji Kaneko / Masahiko Ito

■ PLAYFUL FASHION TOPICS

The wall of "Navy Blazer STORE",
the ultimate T-shirt + pants + shoes combo, and a story about a zipper waiting for its purpose…

■ The ABCs of Obsessive Clothing with Designer Kanta Hirasawa of 〈FOLL〉

■ RESEARCH ON HYPERMIXED STYLES

Boys on the street rocking free and creative looks.
We dive deep into the “mixed” vibe from all angles!